Calendula – A great healing herb used as a marketing ploy?
Posted On April 25, 2008
Hello Herb Lovers,
Do large multinationals, who use a multitude of chemicals in their products, really think that by adding a herbal compound and marketing that fact heavily, will make people fall over themselves to buy the product because it is suddenly healthy?
Last night I was watching TV and in one of the ad breaks saw an advertisement for a new antiperspirant/deodorant by Rexona. In it a 2-dimensional paper woman while searching for clothes tears her armpits – that’s never happened to me I have to admit but according to the ad it is something women can expect to happen. As a way to fix this painful looking problem Rexona has added Calendula to one of its products. They claim that it “…. helps skin restore itself from damage caused by underarm shaving.”
Brilliant! Calendula (also known as Marigold) is a skin hero. Cream made from Calendula is infinitely versatile. Use it to treat any skin problem involving inflammation or dry skin, dry eczema, sore or split nipples from breastfeeding, and minor burns including sunburn. A compress soaked in Calendula infusion is great for slow healing wounds and varicose veins, or you can gargle it to ease mouth ulcers.
As to Rexona’s claim above…yes, Calendula would help heal shaving damage, but what about the aluminium salts making into the broken skin first?
Now what I pondered last night – and Light of my Life was unable to shed further light on – is this:
Does a small amount of a good ingredient, negate some of the bad ingredients and thus is some good better than none?
Is a small amount of a good ingredient totally overrun by the bad ingredients thus making the addition of said good ingredient totally redundant?
I use natural, preferably herbal products wherever I can. Reading the labels on products has long become a habit when I shop. The terminology used, the abundance of number combinations, some really bad some not so bad for you but are you going to learn them all out by heart? I do wish more people would take the time to educate themselves in what they are putting on and in their bodies, but the manufactures and labeling laws do not make it easy for the consumer.
Personally, I found the ad last night totally laughable. The people who will respond positively to it are those that have no idea what Calendula is so why use it as a marketing tool? Maybe it just sounds good, maybe they hope that people will recognise the name from the plants they put in their flower beds…or maybe it is on a par with the “flexi bouncy technology” for a shampoo ad not too long ago and people actively want to believe something that is utter nonsense invented by a creative marketing department.
Well that’s my herbal rant for the day, have a great weekend …..